7-Up Ad Claims Soda is '100 Percent Natural'-Group Threatens to Sue Beverage Maker for Using the Healthy Title-ABC News by Lisa Stark
May 11, 2006 — Amidst the juices and waters you might choose when looking for a healthy beverage, you probably wouldn't think to grab a soda to satisfy that thirst. But can you? The makers of 7-Up are now promoting the carbonated beverage as "100 percent natural," and a non-profit group wants the ads changed.
The Center for Science in the Public Interest says the ad is misleading, and wants the company to be honest with consumers. The lemon-flavored drink contains high fructose corn syrup, which they say is artificially made by extracting starch from corn and altering it with enzymes or acids.
Cadbury Schwepps, the maker of 7-Up, and says it is in fact natural, because sugar made from corn is made virtually the same way as many ingredients that are called natural.
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