Monday, November 06, 2006

Label May Say Healthy, but Grocer Begs to Differ

By ANDREW MARTIN, The New York Times

For many grocery shoppers, the feeling is familiar: that slight swell of virtue that comes from dropping a seemingly healthful product into a shopping cart. But at one New England grocery chain, choosing some of those products may induce guilt instead.

The chain, Hannaford Brothers, developed a system called Guiding Stars that rated the nutritional value of nearly all the food and drinks at its stores from zero to three stars. Of the 27,000 products that were plugged into Hannaford's formula, 77 percent received no stars, including many, if not most, of the processed foods that advertise themselves as good for you.

These included V8 vegetable juice (too much sodium), Campbell’s Healthy Request Tomato soup (ditto), most Lean Cuisine and Healthy Choice frozen dinners (ditto) and nearly all yogurt with fruit (too much sugar). Whole milk? Too much fat — no stars. Predictably, most fruits and vegetables did earn three stars, as did things like salmon and Post Grape-Nuts cereal. Must Read Article: Click here: Label May Say Healthy, but Grocer Begs to Differ - AOL News

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